Tanishq celebrates 'Every Woman a Diamond' Campaign Activation
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" Diamonds never hold back their shine. They sparkle through every phase of their journey, only to come out as brighter and even more precious. For us, each time a diamond shows itself, the world lights up a little more.
Introducing you to our priceless diamonds - women and the journey that shaped them.✨"
Introducing you to our priceless diamonds - women and the journey that shaped them.✨"
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As part of this campaign, I created the visual assets for social handles and the key visual to complete the campaign.
Special thanks to Art Director, Misbah Shahana for her guidance.
Agency : Dentsu Webchutney | Client : Tanishq Jewellers, India. | Service : Campaign Visual Identity ; Digital Communication ; Social Media ; Advertising | Year : 2022
Other explorations for the Campaign Key Visual :
Here are a bunch of visual exploration routes we explored for the campaign before closing on the final approved route. The monochrome zone lent a premium look to the whole campaign, and we played with geometric elements and textures along with floral elements to complement them. We also included an interesting play on light and shadow while exploring these different visual routes.
Thank you for watching!