GIVE ME SPACE! 💫
And Also launches their first ever LED light-up bags ✨
Spaces : Art Direction + Design + Copywriting
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Exploring the fashion-tech space, And Also - a premium brand that designs unique and playful accessories for the millennial woman, introduced their first ever LED-light up bags and they were absolutely shining. ✨ I was lucky to come onboard to handle the entire branding + campaigning for this collection from end-to-end.Â
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As part of this campaign, I created the all the assets, spanning print and digital as well as creating mood boards for the Art direction of the shoot. Besides creating the graphics and visuals, I also wrote copy for the entire campaign, using storytelling in the space of Science Fiction & Fashion. I worked closely with the founder, Divisha Khaitan to explore how we could use her very beautifully designed product to create beautiful visualisations around it.
Client : And Also, India.  |  Service : Campaign Visual Identity ; Print Assets; Packaging Stickers; Digital Communication ; Social Media ; Advertising  | Â
Year : 2022​​​​​​​
